Sales Models of Solar Roofs in Development Projects
Business models: Standard vs Premium
The basic choice for the developer is how to position the solar roofs in their offer. We can distinguish two main approaches:
Model Standard Plus
In this model, we introduce the eTile solar roof as an improved version of the standard roof. The customer is given the choice between a traditional roof and a solar roof. The difference in price is usually about 10-15% of the total value of the house. This model works particularly well in markets where customers are price sensitive, but at the same time looking for opportunities to increase the value of their investment.
Key advantages of this approach:
- Maintaining a competitive base price
- Ability to reach a wider audience
- Flexibility to adapt the offer to the customer's needs
- Easier comparison with competitive offers
Premium All-Inclusive model
In this variant, the eTile solar roof is standard equipment for all houses in the investment. We position the entire estate in the premium segment, emphasizing its modern and ecological character. The increase in price relative to the standard offer is then 15-20%, but it allows you to achieve higher margins and attract more demanding customers.
Advantages of the premium model:
- A clear distinction from the competition
- Attracting customers with higher purchasing power
- Consistent marketing narrative of the entire investment
- Simplification of sales processes
Margin Optimization in Different Variants
Regardless of the model chosen, it is crucial to properly construct the price variants. Here are proven approaches:
Basic Variant
- eTile solar roof in basic configuration
- Standard Inverter
- Basic warranty
- Margin: 15-20% on the roof itself
Extended Variant
- eTile solar roof
- Energy storage
- Premium inverter with optimizers
- Extended Warranty
- Margin: 25-30% on the whole package
Premium variant
- Complete eTile system with energy storage
- Intelligent power management system
- Full integration with smart home systems
- VIP Service Package
- Margin: 35-40% on the whole solution
Package Sales Strategies
The key to maximizing revenue is to bundle your products properly. Here are the proven combinations:
Package “Energy Plus”
- eTile solar roof
- Energy storage
- Energy management system
- Savings for the customer: 5% compared to buying separately
- Additional margin for the developer: 8-10%
“Smart Living” package
- eTile solar roof
- Smart zip screen blinds
- Home management system
- Savings for the customer: 7% when buying separately
- Additional margin for the developer: 12-15%
Premium Comfort Package
- eTile solar roof
- Energy storage
- Heat pump
- Sistema smart home
- Savings for the customer: 10% when purchased separately
- Additional margin for the developer: 15-20%
Sales Support from Electrotile
Electrotile offers comprehensive sales support to help developers maximize sales efficiency:
Visualizations and Marketing Materials
- Professional 3D visualizations of any project
- Printed material showcasing the benefits of the system
- Presentation videos and animations
- Savings Calculators for Customers
Showroom and Technical Support
- Possibility of organizing a showroom on the investment site
- Training for the sales team
- Technical support during customer meetings
- Contractor Certification Program
Program “Show House”
- Discount for the first realization in exchange for the opportunity to show it to subsequent customers
- Professional photo shoot
- Promotional materials
- Support in organizing open days
Value Added Communication
The successful sale of solar roofs requires proper communication of their value. Here are the key arguments that go best to customers:
Financial Aspect
“The investment in the eTile solar roof is not only a saving on electricity bills, but above all an increase in the value of the property. According to the latest research, homes with integrated solar systems achieve 15-20% higher resale prices.
Aesthetic Aspect
“eTile is not an ordinary photovoltaic panel that disrupts the aesthetics of the home. This is an elegant roofing that blends harmoniously with the architecture of the building. Available in a variety of colors, it allows you to maintain a consistent look throughout the estate.”
Practical Aspect
“The eTile system is not just energy production - it is a comprehensive solution that integrates with smart home systems, providing comfort and convenience of use. The ability to monitor energy production through the app gives you full control over your energy consumption.”
Ecological Aspect
“When you choose a home with an eTile solar roof, you are investing in the future. This solution not only complies with the latest EU standards, but above all makes a real contribution to the protection of the environment.”
The introduction of eTile solar roofs into the developer's offer is a strategic decision that can significantly increase the competitiveness and profitability of the project. The key to success is choosing the right business model and effectively communicating added value to end customers. Thanks to Electrotile's comprehensive support, this process becomes simpler and more predictable.
Remember that the real estate market is moving towards zero-emission solutions, and solar roofs will soon be the standard. Developers who introduce these solutions to their offer today will gain a significant competitive advantage and build a strong position in the market of the future.
